Harness the competitive edge and increase performance with
simple methods using color.
Discover the most influential colors
suited to your profession and products
work smarter, not harder
as well as
enhance personal potential
and team effort.
Understanding the color personality of
your associates and clients,
with the secrets to work together,
to complete projects with greater depth,
to reach goals in less time. more
"Colors act as therapy,"said trend specialist Tom Julian.
"Companies realize that using color is a way to add incentive,"said Marshal Cohen, chief analyst with market research firm NPD Group.
"There's been a sea of sameness, break away from the pack, do something bold and dramatic."
Chris Webb, lead color designer for General Motors said, "people are willing to spend more on something colorful because
it makes them feel better."
Carla Pihowich, brand manager with Memorex said,
"Color is a way for us to create a selling opportunity appealing to consumers' personal sense of style."
"Color isn't a short-term fad. It will stay," said Cohen.